Relax Gaming partners with BetMGM for New Jersey online casino
iGaming aggregator Relax Gaming has expanded its operations to the United States under its American brand, RLX Gaming, through a partnership with BetMGM. The company has obtained a vendor transactional waiver from the New Jersey Division of Gaming Enforcement (NJDGE) to allow it to make its first foray into the US market.
Relax Gaming provides operators with more than 4,000 online casino games, ranging from proprietary slots to content from partnered third-party studios. The entry into the New Jersey casino market is a key step in RLX Gaming’s strategic plan to broaden its presence in North America. This expansion follows the brand’s successful launch in Ontario, Canada.
In New Jersey, the partnership with prominent iGaming and sports betting operator BetMGM allows RLX Gaming to offer its in-house gaming content to BetMGM customers. Popular titles like The Great Pigsby and Epic Joker will be among the initial offerings.
Simon Hammon, CEO at Relax Gaming/RLX Gaming, said in a press release announcing the move, “Launching in New Jersey is a landmark moment for our company. We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”
Alexia Smilovic Ronde, Chief Regulatory Officer for Relax/RLX Gaming, added, “This debut in New Jersey and acquisition of our transactional waiver is a milestone for Relax/ RLX Gaming and just the beginning of our endeavours in the next level of US regulated markets.”
Ronde continued, “This regulatory achievement reflects our commitment to meeting stringent US licensing requirements and provide best in class service on all fronts to local operators. Our team looks forward to contributing to the vibrant and evolving landscape of online gaming in the United States.”
BetMGM’s online casino, boasts one of the largest exclusive jackpot networks on a state-by-state basis in the United States.
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, commented, “BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market. We are honored to be the first operator in the states to bring Relax Gaming’s diverse and engaging portfolio of games to our award-winning online casino.”
